Half of your advertising budget is wasted – But which Half ?
John Wanamaker, who many consider the father of modern marketing in America once stated he knew "half the money he spent in advertising was wasted, but he didn't know which half . In effect, John was saying that he knew he was spending twice what he should be...
How your website SEO is destroyed by a Pharma hack
SEO is the strategy of convincing Google your website is reputable. When your website is poisoned with Pharma or blackhat SEO spam, all your efforts are lost. Blackhat SEO and Pharma spam has been around for years and will likely be around for many more. It's purpose...
Has your business been slandered by phony online reviews?
Garnering positive online reviews has long been a marketing goal for Orlando businesses, but have the actions of a few unethical business owners and marketing companies diminished their value? In my opinion, Central Florida is awash with phony reviews paid for and...
Is your company website susceptible to “Google Dorking”?
Google indexes the entire web continually and so if your website is visible on the web, you can be sure that Google is crawling your entire website with automated software bots looking for any significant changes that may have occurred on your website. Unfortunately...
How cheap SEO and Web Design could cost you thousands.
Most businesses like to save money. Business owners need to be careful not overpay for any materials or services they purchase. So how can underpaying for SEO or Web Design services spell disaster for your business? Your presence on...
Why your website needs to grab attention “Above the Fold”
"Above the Fold" is the top half of your website which is visible on a computer screen without scrolling and must communicate clearly what is your intent. The term "above the fold" is a newspaper man term which describes the top half of a newspaper. The top always...
What danger lurks in “Back Alley” SEO
Orlando Business Owners are taken advantage of by "Back Alley" SEO companies all too frequently and this is very unfortunate. Web, Advertising Directories and SEO Companies often with a less than stellar reputation are causing serious economic damage to...
Why 70% of my SEO efforts are now on-page
When a client contacts me for SEO; they usually have an under-performing website. By under-performing; I mean a website which does not rank well enough in the search engines to generate new potential customers. Google does not like it for some reason. In most cases,...
The Dirty Secret in Online Reviews
Some unscrupulous marketing companies and businesses have decided to manufacture phoney online reviews in Orlando. What you need to know to protect your business. Consumers base buying decisions on reviews they read online but are being mislead by...