We know your website need backlinks from other websites to rank well in Google; but how in the world do you get them?
Used to be you went across town to the not-so-ethical SEO store and hired someone to crank out hundreds of backlinks. Maybe those backlinks got a quick organic ranking, but then Google evolved and punished you with a Panda update. “Ouch!”
I hope this really didn’t happen to you, but it happened to many websites with low quality links. Low quality or manufactured backlinks are dangerous to your website’s ranking, but many unknowingly persist in taking short-cuts to improve their SERP rankings. I’m going to tell you how to get the very best backlinks to your website which are authentic and trusted by Google. All you need to do is simply tap into your own business relationships and social connections to find effective linking opportunities.
So what do I mean by relationships? What I mean are the civic, academic, business and community relationships that you have fostered over the years. Placing your website url on these community websites can really give your website a kick upward in the “trust factor”. Examples of trusted backlinks that you may be missing are:
- The alumni directories from the schools you attended.
- The civic events that you sponsored; like that 5K race.
- The professional organizations that supply certifications to your business
- The school groups or youth sports teams that you’ve donated to.
- The online church bulletin, where you have a small ad.
- The trade magazines where your business is mentioned as a contributor.
- The website of the office park where you are located.
- Testimonials that you’ve provided your best suppliers.
Each of these organizations have a website and when your business is mentioned, make sure to include a clickable website link for your business. That way visitors can follow the link directly to your website. For more on the importance of backlinks go to this page.
Belong to a national professional organization? Make sure your business listing on their directory includes your website url. Have you posted any job listings in trade magazines? Always include a website link.
Google likes these natural links better than manufactured ones because they are authentic. Links from your own community or your business sector are seen as more genuine than the ones you buy from the shady part of cyber-town. More genuine means more trust and higher rankings for your website. It’s all about leveraging connections and relationships in your community.
I guess that when you become a joiner and a contributor, you get more backlinks and build healthier relationships overall. Look to your relationships and contributions in the community and I know you will find some special link-juice for your website. To learn more about overlooked linking opportunities, call Taylortown SEO at (321) 230-3197 or visit the other sections of this website. Google’s policies change very frequently and so the strategies you know and what your friends know may no longer be effective or worse, could be detrimental. It’s best to stay current with Google algorithim changes so you know you are investing in the right linking strategy.
