Why does your Orlando business website needs quality backlinks?
A backlink in SEO terms, is an embedded, clickable hyperlink which redirects the visitor to your website. For instance, if you place my website url “https://taylortownseo.com” on your website in hyperlinked text; you will have just provided me a backlink. I would be very thankful to you; especially if your website is a trusted and authoritative website because your backlink have given my website a “vote of confidence” in the eyes of Google.
Google ranks websites in the search engine ranking partly based on the quality of backlinks coming back to the website. If you have a optimized website which is not ranking well in the search engines, then chances are you do not have enough trusted backlinks. It’s very important that your website be connected to other websites through a linking structure so the Google search engine spiders can follow an electronic internet trail and come to your website to see how wonderful it is. Without backlinks, Google may not visit your website for weeks and this will not help your search rankings at all. For example, I am going to post a backlink to a very informative video by Google engineer Matt Cutts below which helps the Search Engine rankings of Google’s You tube Channel ( albeit very little). I hope Google appreciates my backlink to Youtube.
What is white-hat and black-hat link building?
White Hat means the linking strategies conform to what Google considers to be an ethical and accepted way to build backlinks. Black-Hat uses methods which Google sees as un-ethical and is an attempt to manipulate the search engine rankings through spam. Spam is considered low quality content which does not provide any useful utility to most website visitors. Recent algorithm updates and overlay filters by Google has discounted the value of low quality links and so those methods are no longer effective or even dangerous. A good backlink is one that comes from a relevant and trusted source which has trusted authority.
Taylortown SEO believes that White Hat backlinking techniques provide the best results over the long term and while Black Hat techniques can show a rise in rankings over the short term; they can also result in a ranking penalty when detected by Google. As Google engineers devise better spam detection algorithms, it is simply too dangerous to go “Black Hat” on any kind of permanent website.
Black Hat link providers often promise thousands of links over a short period of time or promise unrealistic search engine ranking increases or claim to know some “weird secrets”. Notably, some large companies have been caught going black hat through a lack supervision of their SEO contractors. Make sure that all links coming to your site are high quality from related sites or directories. Build your backlinks slowly over time with an emphasis of quality over quantity. In this race between the Tortoise and the Hare, the ethical tortoise will prevail and prosper.
How TaylorTown SEO builds backlinks
TaylorTown SEO builds backlinks through White Hat methods over an extended period of time. Primarily we build backlinks through five methods:
- Video and content submission
- Industry and relevant directories
- Sharing images
- Bookmarking websites
- Existing community and business relationships
The positive effect on Search Engine rankings is not immediate; but long lasting. We also coach our clients on how to gain valuable backlinks through civic sponsorships, industry directories, alumni directories and social media. Read my recent post on getting quality “natural” backlinks for your business. Contact TaylorTown SEO to examine your back linking requirements by calling (321) 230-3197 and learn more how quality back links will benefit your rankings and drive targeted traffic to your website.
Caveat – The rules are constantly changing – Be careful
The Google algorithm frequently changes and linking strategies that were effective before; no longer work but some things remain constant and that is the overall purpose of these algorithm changes is to reduce webspam or low-quality content. If you are churning our low-quality content, guest posts or obvious manufactured links; you are “cruising for a bruising” with Google. TaylorTown SEO believes you must build your link profile using a natural, strategic approach which emphasizes quality links. The hardest links to get are most often the most valuable. Spending two or three hours to obtain a targeted link which delivers “trust” is definitely worthwhile for the SEO of your website. Finally, be very wary of unethical providers promising unrealistic results that could have a disastrous effect on your website.